The St. Nick’s Edge
Hello, and welcome to the very first St. Nick’s Edge!
We’re excited to connect more closely with our customers and fellow knife enthusiasts through this newsletter. With each issue, we’ll break down what’s happening in the shop, explain how our discounts and promotions work, share upcoming deals, and spotlight a brand we think deserves some extra attention. Sometimes, that will be an industry favorite; other times, we’ll introduce you to a lesser-known gem.
Each edition will wrap up with a “Sharp Fact” from knife history and a “Mail Call” section, where we’ll answer your questions—so be sure to send them in!
Let’s get into our very first edition.
Discounts and Sales
How We Mark Discounts:
At St. Nick’s Foley, we mark individual clearance items with small color-coded stickers (typically 0.25"–0.50") directly on the box or product:
🟢 Green = 15% off
🟡 Yellow = 20% off
🔵 Blue = 30% off
🔴 Red = 40% off
If we mark an entire brand or line or use a custom discount percentage, we’ll use a printed or handwritten label instead.
Please note: Our 15% discount for military members, law enforcement, and first responders does not stack with clearance or sale items.
Current Sales (while supplies last):
● Shun Grey Premier Only – 20% off
● Cold Steel – 40% off
● Boker – 40% off (some exceptions apply)
● QSP – 15% off
● Two Sun – 40% off
● WE, Civivi, Sencut – 40% off
● Case Canvas Series and Bowies – 15% off
● Rada Block Set – 20% off
● Dexter Block Set – 20% off
● Cigar Cutters – 15% off
Free Swag with Purchase (while supplies last):
● Buy Benchmade – Get a free patch or pin
● Buy Spyderco – Get a free pin or sticker
● Buy Bear & Son – Get a free sticker
● Buy any Kershaw (base price $49.99+) – Get free swag (excluding hats)
Note: These sales and promotions are exclusive to the Foley location and do not apply to our sister store in Athens, AL. While owned by the same family, the two stores operate independently.
Brand Highlight: Nanohone
This month, we’re featuring Nanohone, an up-and-coming brand gaining attention for its precision craftsmanship and innovative designs. We're especially excited to introduce the latest addition to our shelves: the Truer Hone series.
The Truer Hones just arrived in-store, and they’re already creating a buzz. These sharpening stones stand out for their impressive balance of grit and smoothness, making them a favorite for both beginners and experienced sharpeners. Designed for long-lasting durability and performance, the Truer Hones are perfect for refining your edge with consistency and control. Whether you're touching up your daily carry or bringing life back to an old favorite, the Nanohone Truer Hone series is worth checking out.
Sharp Fact
In 1884, Karl Elsener founded Victorinox (Swiss Army) in Ibach-Schwyz, Switzerland. The original Swiss Army Knife debuted in 1897, but it wasn’t until 1909 that Elsener named the company after his mother, Victoria. When stainless steel—or inox—became popular in 1921, the name evolved into Victorinox, the iconic brand we know today.
Mail Call – We Want Your Questions!
In each issue, we’ll be answering a few of your questions—about knives, sharpening, brands, steel types, or anything else related to the knife world. Have something you want to know?
Thanks for taking the time to read our newsletter and being part of the St. Nick’s Foley community.
Stay sharp,
– The St. Nick’s Knife Factory Foley Crew
